roxane zargham

CREATIVE DIRECTION. CREATIVE STRATEGY. CREATIVE LEADERSHIP.

CREATIVE DIRECTION.
CREATIVE BRAND STRATEGY.
CREATIVE LEADERSHIP.

Selected PROJECTS

NIKE AIR MAX MUSE

Karina x Nike’s Air Max Muse: a sleek fusion of K‑Pop energy and streetwear futurism.

NIKE AIR MAX MUSE

Karina x Nike’s Air Max Muse: a sleek fusion of K‑Pop energy and streetwear futurism.

NIKE AIR MAX MUSE

Karina x Nike’s Air Max Muse: a sleek fusion of K‑Pop energy and streetwear futurism.

NIKE AIR MAX SUPERFLY

Blending athletic innovation with the electrifying style of a rising global icon, Nike teamed up with Korean Olympic speed skater Kim Gil-Li to launch the Nike Air Max Superfly.

NIKE AIR MAX SUPERFLY

Blending athletic innovation with the electrifying style of a rising global icon, Nike teamed up with Korean Olympic speed skater Kim Gil-Li to launch the Nike Air Max Superfly.

NIKE AIR MAX SUPERFLY

Blending athletic innovation with the electrifying style of a rising global icon, Nike teamed up with Korean Olympic speed skater Kim Gil-Li to launch the Nike Air Max Superfly.

Athleta Power of She Campaign

With commanding visuals and powerful casting, Athleta's Power of She campaign during the Olympics spotlighted real women in a way that felt both inspiring and unapologetically strong.

Athleta Power of She Campaign

With commanding visuals and powerful casting, Athleta's Power of She campaign during the Olympics spotlighted real women in a way that felt both inspiring and unapologetically strong.

Athleta Power of She Campaign

With commanding visuals and powerful casting, Athleta's Power of She campaign during the Olympics spotlighted real women in a way that felt both inspiring and unapologetically strong.

Athleta x Simone Biles x Bjork x Rosalia

Power and poetry set to a defiant anthem — this Athleta campaign inspired the world and defined Simone Biles' final Olympics.

Athleta x Simone Biles x Bjork x Rosalia

Power and poetry set to a defiant anthem — this Athleta campaign inspired the world and defined Simone Biles' final Olympics.

Athleta x Simone Biles x Bjork x Rosalia

Power and poetry set to a defiant anthem — this Athleta campaign inspired the world and defined Simone Biles' final Olympics.

NIKE FitADV

Nike FitADV: An Innovation Told Through Space, Story, and Storm.

NIKE FitADV

Nike FitADV: An Innovation Told Through Space, Story, and Storm.

NIKE FitADV

Nike FitADV: An Innovation Told Through Space, Story, and Storm.

NIKE 50th Anniversary

Re‐interpreting iconic heritage silhouettes for Nike's 50th Anniversary with reverence and ingenuity

NIKE 50th Anniversary

Re‐interpreting iconic heritage silhouettes for Nike's 50th Anniversary with reverence and ingenuity

NIKE 50th Anniversary

Re‐interpreting iconic heritage silhouettes for Nike's 50th Anniversary with reverence and ingenuity

Athleta Hawaii Training Collection

Athleta's 2024 Training Collection. Strength in Motion. Power of She.

Athleta Hawaii Training Collection

Athleta's 2024 Training Collection. Strength in Motion. Power of She.

Athleta Hawaii Training Collection

Athleta's 2024 Training Collection. Strength in Motion. Power of She.

NIKE LookBook with Maria Sharapova and Nigel Sylvester

The Look of Sport, the Legacy of Icons.

NIKE LookBook with Maria Sharapova and Nigel Sylvester

The Look of Sport, the Legacy of Icons.

NIKE LookBook with Maria Sharapova and Nigel Sylvester

The Look of Sport, the Legacy of Icons.

EXPERTISE

Creative Direction

Creative direction in fashion, sportswear, and luxury lifestyle is about crafting a brand’s visual identity – shaping campaigns, styling, and digital storytelling. For Roxane, this means delivering culturally relevant, emotionally resonant narratives with creative excellence and strategic intelligence.

Creative Direction

Creative direction in fashion, sportswear, and luxury lifestyle is about crafting a brand’s visual identity – shaping campaigns, styling, and digital storytelling. For Roxane, this means delivering culturally relevant, emotionally resonant narratives with creative excellence and strategic intelligence.

Creative Direction

Creative direction in fashion, sportswear, and luxury lifestyle is about crafting a brand’s visual identity – shaping campaigns, styling, and digital storytelling. For Roxane, this means delivering culturally relevant, emotionally resonant narratives with creative excellence and strategic intelligence.

Design

Design plays a central role in Roxane's work, serving as a vital tool for visual storytelling that spans between brand identity design, graphic design, typography, motion graphics, experiential and overall cultural expression with clarity, elegance, and intentionality.

Design

Design plays a central role in Roxane's work, serving as a vital tool for visual storytelling that spans between brand identity design, graphic design, typography, motion graphics, experiential and overall cultural expression with clarity, elegance, and intentionality.

Design

Design plays a central role in Roxane's work, serving as a vital tool for visual storytelling that spans between brand identity design, graphic design, typography, motion graphics, experiential and overall cultural expression with clarity, elegance, and intentionality.

Editorial

Roxane Zargham has shaped the visual language of fashion media through her work with Condé Nast, blending refined typography, layout, and storytelling. By creating End Paper Magazine, she brought a more personal vision to the forefront, merging fashion and art into a thoughtfully crafted editorial experience.

Editorial

Roxane Zargham has shaped the visual language of fashion media through her work with Condé Nast, blending refined typography, layout, and storytelling. By creating End Paper Magazine, she brought a more personal vision to the forefront, merging fashion and art into a thoughtfully crafted editorial experience.

Editorial

Roxane Zargham has shaped the visual language of fashion media through her work with Condé Nast, blending refined typography, layout, and storytelling. By creating End Paper Magazine, she brought a more personal vision to the forefront, merging fashion and art into a thoughtfully crafted editorial experience.

Info

MY EXPERIENCE

As a Creative Director with a strong fashion, sportswear, and lifestyle aesthetic, I've led integrated brand creative, strategy, product marketing and omnichannel storytelling across campaign, editorial, social, and experiential platforms.

With deep creative leadership and cross-functional experience, I've been able to craft emotionally resonant content that moves both people and business.

As a Creative Director with a strong fashion, sportswear, and lifestyle aesthetic,
I've led integrated brand creative, strategy, product marketing and
omnichannel storytelling across campaign, editorial, social,
and experiential platforms.

With deep creative leadership and cross-functional experience,
I've been able to craft emotionally resonant content that moves
both people and business.

My APPROACH

My approach combines big-picture creative vision with the operational know-how to scale teams, brands and workflows. From product and marketing strategy to consumer journey mapping, from concepting to shoot production, from casting and styling to on-set photography direction and from AI-driven content production to post-production, I bring concepts to life with precision, purpose, and style.

At the core, I’m a builder and a lover: of brands, of teams, of great work, and of cultures
rooted in movement, style, innovation, power, and excellence.

My approach combines big-picture creative vision with the operational
know-how to scale teams, brands and workflows. From product and
marketing strategy to consumer journey mapping, from concepting to
shoot production, from casting and styling to on-set photography direction
and from AI-driven content production to post-production, I bring concepts
to life with precision, purpose, and style.

At the core, I’m a builder and a lover: of brands, of teams, of great work,
and of cultures rooted in beauty, movement, innovation, and excellence.

CLIENTS, Magazines & Agencies

CLIENTS

CLIENTS

2x4, Adidas, Allbirds, Athleta, Blue Bottle Coffee, Condé Nast, Coty, D.A.P. Artbook, Estée Lauder, Gap, General Idea, GQ Magazine, J Brand, Laird+Partners, Left Field Labs, Li Inc., MOCA, Modern Weekly Magazine, Nike, Nordstom, Paramount Pictures, Pop & Suki, Rizzoli, Sears, Select World, Stitchfix, The Lost Explorer, Tom Ford, Tommy Bahama, Vogue China.

2x4, Adidas, Allbirds, Athleta, Blue Bottle Coffee, Co, Condé Nast, Coty,
D.A.P. Artbook, Estée Lauder, Gap, General Idea, GQ Magazine, J Brand,
Laird+Partners, Left Field Labs, Li Inc., MOCA, Modern Weekly Magazine,
Nike, Nordstom, Paramount Pictures, Pop & Suki, Rizzoli, Sears, Select World,
Stitchfix, The Lost Explorer, Tom Ford, Tommy Bahama, Vogue China.

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