NIKE 50th Anniversary
Credits
Nike Creative Team
Jonathan Johnsongriffin (VP Creative, Global Brand Defining Studio)
Roxane Zargham (Creative Concept)
Jack Saunders (Art Direction), Ari Elefterin (Art Direction)
Rafael Paes (Narrative Lead)
Amy O'Connell, Marie Foley and Bridget Konttinen (Management and Production)
Artist
Fabien Oefner
Animation and Motion Graphics
Builder's Club
Photography
Evie Lane
Styling
Kevin Smith
Info
In celebration of the brand's milestone 50th anniversary, Nike joined forces with conceptual sculptor Fabien Oefner and motion graphic house Builder's Club to re‐interpret the heritage silhouette of the Waffle One, the Pegasus and the Circa as three‐dimensional artworks that capture both the shoes' legendary soles, upper designs, and how universal the appeal of these silhouettes has been across the world, across all generations. The project served as a conceptual bridge between the original running shoes' functional roots and its modern reinterpretation as total lifestyle icons.
