NIKE AIR MAX SUPERFLY
Credits
Nike Creative Team
Roxane Zargham (Creative Direction & Styling)
Mason Yost (APLA Creative Direction)
Rafael Paes (APLA Creative Director)
Claire Kang (Global Art Direction)
Haruka Danzuka (Social), Vivian Coopen (Narrative)
Allison Ramos (Project Management and Production)
Nike Marketing Team
DongMin Sea, Teegan Alexander
Photography and Film Direction
Benjamin Lennox
Direction of Photography
Eric Sohlstrom
Production Team
Matt Chee Production, Rebecca Deasy
Choreography HaeNi Kim
Post Production Studio Private
Info
For the launch of the Nike Air Max Superfly in Asia, Roxane and the Nike Creative Team delivered bold, avant-garde creative direction alongside Korean Olympic skater Kim Gil-Li, blurring the lines between performance and fashion. With futuristic styling and poetic expressions of movement, the campaign felt kinetic and fresh, resonating hard with Nike Korea. Rolled out across Seoul, it hit every channel with precision and impact. This launch became a culture-shifting moment for Nike that turned a sneaker drop into a visual statement—and made Kim Gil-Li an instant style icon.
