Athleta Power of She Campaign

With commanding visuals and powerful casting, Athleta's Power of She campaign during the Olympics spotlighted real women in a way that felt both inspiring and unapologetically strong.

Credits

Athleta Creative Team
Julia Leach (Chief Creative Officer)
Roxane Zargham (Creative Direction), Gelsey Maslanka (Art Direction + Design)
Amber Hendrix (Styling), Connie Bang (Production)

Photography and Film
Ward+Kweskin

Info

The Power of She campaign by Athleta during the 2024 Summer Olympics was a powerful and resonant celebration of real women, showcasing their authentic movement and strength in a way that felt both empowering and deeply inspiring.