Athleta x Simone Biles x Bjork x Rosalia

Fueled by bold collaborations, the campaign collides power with poetry in a striking, unapologetic display.— centered around portraits of Simone Biles in thought and in flight. The visuals are set against the hypnotic refrain “because she can,” from the song Oral by Björk and Rosalía — an ethereal, defiant anthem that amplified Biles’ own words with gravitas when asked why she attempts the impossible: “Because I can.” It’s a dramatic declaration. A visual manifesto that didn’t just promote, but captivated, inspired, and echoed across channels as the world watched Simone Biles dominate in what was to be her last Olympics.