NIKE RUNNING AERO-FIT
Credits
Nike Creative Team
Tricia Chamberlain (Nike Running Creative Direction)
Roxane Zargham (Creative Direction)
Andrea Campesato Segnini (Art Direction)
Grant Smith and Ayesha Khan (Narrative)
Production & Ops Team
North Six, Emma Otsuka, Annie Tonsiengsom, Sydney Spaeth
Nike Marketing Team
Kyle Scott, Bradley Martin, Gabrielle Darko
Photography and Film Direction
Paola Kudacki, Frankie Carino
Direction of Photography
Bob Hoste
Set Design
Maxim Jezek
Artists
Neelo Noory (Styling), Zenia Jaeger (Makeup), Amber Duarte (Hair), Sally McRae (Movement)
Retail Design Noelle Bullock, Javier Bencomo, Qta Sato
Digital Design Jon Reed, Matt Andrews, Memo De La Torre
Post Production The Logical Choice (stills), Dylan Knight Studios (motion)
Info
Nike Running AERO-FIT technology launched with cinematic creative direction, transforming Death Valley's vast southern Dumont Dune desert landscape with a wall of massive fans that brought the campaign's "fan" metaphor to life. Featuring Nike athletes Yin Xiaoyu and Kenny Bednarek, the campaign showcased AERO-FIT's cooling apparel technology at blockbuster scale, generating significant buzz across the sport apparel industry and performing exceptionally well in all markets. The high-impact retail expression of the AERO-FIT campaign used dynamic fan installations and large-scale photography and video to create immersive, high-impact brand experiences at scale.
