Athleta Palm Springs Tennis Collection

Athleta’s Summer 2025 Court Collection blends performance and style, with court‑ready pieces that leaned into style as much as into innovation. The dynamic and creative campaign behind the launch brought this energy to life through close collaboration between the design and creative teams. The result was bold visuals and dynamic social video captures that celebrated innovation, silhouette, movement, confidence, and the vibrant spirit of women in sport on and off the court.